When you are trying to sell your film or program, don't swim upstream go with the flow. In other words, do not try to reinvent the wheel. If you have a sports theme go to ESPN & similar outlets. Likewise, do not twist anyone's arm to look at your film or program. BE DIRECT. Describe your film in direct terms & be brief. It helps to have a link in an email to a trailer, again be brief. Let your prospect look at the trailer and then you can send or link to complete screener.